Our Story

The Endorphin Sports concept was born from a dream! One morning, Philippe Beauregard-Totaro, the entrepreneur behind the company, woke up with the concept of custom-made sportswear in mind. This nocturnal dream slowly turned into an entrepreneurial dream. After several hours, even months, of research and reflection, the concept was refined and brought back to a field he is passionate about, the world of triathlon and cycling (Endorphin Cycling & Triathlon).

Cycling and triathlon came to Philippe through his constant search for personal achievement. An avid golfer and skier from a very young age, it was to celebrate his 30th birthday that the goal of doing an Ironman 70.3 came about. He challenged his father, Mario Totaro, to follow him in order to improve their fitness and get out of their comfort zone.

During this wonderful adventure, an event came to completely disrupt their lives and the lives of their loved ones… Mario was diagnosed with a very aggressive brain cancer in 2015. Despite his spectacular battle and exceptional courage, the disease took over. He left us on June 28, 2017.

Endorphin Sports was created and is entirely dedicated to his memory. You can see in the logo the presence of an M for Mario. This is also why we launched the La Bougeotte Mario Totaro Fund, in his memory. For each piece of medical clothing sold, we give back a portion of the profits to this charitable fund whose goal is to get young people moving.